Source: martechadvisor.com
Adobe today announced that is partnering with Avanade, Microsoft and Accenture’s joint venture, to help customers rapidly develop, implement and derive value from Adobe and Microsoft’s digital business solutions. Marketers will benefit from their combined capabilities to excel in CXM. Avanade will build an Adobe practice, connecting Adobe Experience Cloud with Microsoft Dynamics 365 and Microsoft Azure to provide each client with a customized solution specific to its unique needs and objectives. The Accenture Microsoft Business Group will help accelerate these opportunities.
Avanade is Microsoft’s a system integrator and operates in close alliance with Accenture Interactive, and Adobe’s 2018 Global Digital Experience Solution Partner of the Year.
“The partnership with Adobe and Microsoft puts us in an excellent position to help our clients create hyper-relevant, future-ready experiences at scale,” commented Pam Maynard, President, Product and Innovation, Avanade. “Recognized alongside Accenture as Microsoft’s 2019 Digital Transformation Partner of the Year, our focus on human centered experiences, through our Digital Studios, will bridge the gap between Dynamics 365 and Adobe to help our clients build best of breed marketing and sales solutions.”
“Avanade is the market leader for Dynamics 365 solutions, recognized for 11 consecutive years as our Alliance SI Partner of the Year,” said Gavriella Schuster, Corporate Vice President, One Commercial Partner Chief, Microsoft. “The combination of Microsoft solutions, Adobe products, and Avanade, will help organizations transform their businesses and deliver the personalized, exceptional experiences that our customers expect.”
Leveraging Adobe and Microsoft’s joint solutions
Avanade will deliver Adobe and Microsoft’s end-to-end marketing, sales and service solutions to customers, including:
- The integration of Adobe Experience Manager (part of Adobe Marketing Cloud in Adobe Experience Cloud) and Microsoft Dynamics 365, Microsoft Azure and Azure Machine Learning to unify sales and marketing activities and create compelling,personalized experiences online and in-person based on customer intent.
- The integration of Adobe Campaign (part of Marketing Cloud in Experience Cloud) for experience delivery and Microsoft Dynamics 365 to create a single view of the customer that can be used to personalize 1:1 experiences across touchpoints.
Avanade will focus on customer verticals, including banking, healthcare, retail, loyalty and membership, insurance and automotive.
Leaning into ODI
“Nearly every customer and prospect I speak with acknowledges that integrating siloed data to obtain a comprehensive view of the data consumers’ share is one of – if not the – top business challenge for their companies. ODI aims to solve this industry-wide challenge by transforming static, siloed data into structured, actionable information that provides an improved view of customer interactions and can be leveraged across enterprise solutions to further delight consumers.” Wrote Jay Dettling Vice President of Global Partners at Adobe on Adobe’s official blog.
Aligned to the broader work that Accenture is undertaking as an inaugural partner of ODI, Avanade plans to leverage ODI in the future to help enterprises create new connections across previously siloed data by mapping natural customer journeys to data in Adobe and Microsoft solutions, and external sources like social media. As a result, marketing, sales and service departments will be able to more efficiently glean insights and share an enriched view of each interaction. Avanade will work in lockstep with Microsoft and Adobe to deploy a framework that unlocks the value of customer data and exponentially improves customers experience.
With the help of partners like Avanade, Adobe and Microsoft are helping enterprises reinvent CXM every day.
