Source: data-economy.com
Salesforce (NYSE: CRM) has completed its $15.75bn acquisition of analytics vendor Tableau Software (NYSE: DATA), its biggest ever acquisition.
The deal was announced this June, and came just after Google moved to acquire data analytics company Looker for $2.6bn.
With Tableau, Salesforce says it will play a greater role in driving digital transformation, enabling companies around the world to tap into data across their entire business and “surface deeper insights to make smarter decisions, drive intelligent, connected customer experiences and accelerate innovation”.
IDC projects worldwide spending on technologies and services that will enable digital transformation will reach $1.8 trillion in 2022. Tableau offers self-service analytics with an intuitive platform that allows people of any skill level to work with data. More than 86,000 organisations, such as Charles Schwab, Verizon, Schneider Electric, Southwest and Netflix, already use Tableau to help them manage their data.
Salesforce Customer 360 provides companies with a complete, intelligent view of their customers across every touchpoint, including sales, service, marketing, commerce and other areas. And Salesforce Einstein delivers AI-powered analytics for sales and marketing.
With Tableau and Einstein working together, Salesforce says it will deliver the “most intelligent and intuitive analytics and visualisation platform for every department and every user”. Tableau will also improve the capabilities of Customer 360, said Salesforce, enabling it to reach a broader set of customers.
Tableau will operate independently under the Tableau brand. Tableau will remain headquartered in Seattle and continue to be led by CEO Adam Selipsky and the current leadership team.
“Data is the foundation of every digital transformation, and that’s why we’ve never been more committed to delivering powerful analytics to every user,” said Keith Block, co-CEO of Salesforce. “Tableau will make Salesforce Customer 360, including Salesforce’s analytics capabilities, stronger than ever, enabling our customers to accelerate innovation and make smarter decisions across every part of their business.”
